EU: The updated IAB Guide on the post third-party cookie era – changes and residual challenges

The Interactive Advertising Bureau (‘IAB’) Europe released, on 4 February 2021, its updated guide on the post-third-party-cookie era (‘the Updated Guide’). The Updated Guide updates the guide originally released by IAB Europe in May 2020 and addresses, among other things, the impact of the depletion of third-party cookies on stakeholders and on digital advertising, the solutions that could replace the use of third-party cookies, and the suitability of said solutions for different businesses. Read more here.